On Monday, X (formerly Twitter) filed a federal lawsuit against Media Matters and Eric Hananoki in the Northern District of Texas.
“Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience on the platform,” according to the lawsuit.
The complaint added, “Media Matters has opted for new tactics in its campaign to drive advertisers from X. Media Matters has manipulated the algorithms governing the user experience on X to bypass safeguards and create images of X’s largest advertisers’ paid posts adjacent to racist, incendiary content, leaving the false impression that these pairings are anything but what they actually are: manufactured, inorganic, and extraordinarily rare.”
“Media Matters generated a specific, intended result that was not only inorganic, but exceedingly (and demonstrably) rare, all while taking specific steps to obscure this in its November 16, 2023 article. The overall effect on advertisers and users was to create the false, misleading perception that these types of pairings were common, widespread, and alarming. Media Matters hid its manipulations through omissions, deceptive image selections, misrepresentations, and secrecy settings.”
You can read the full lawsuit here.
It can be recalled that Elon Musk announced early Saturday morning that his company X-Corp will be filing a “thermo-nuclear” lawsuit against Media Matters “the second court opens on Monday.”
Elon added that he will sue “Their board, their donors, their network of dark money, all of them…”
In his statement he released, Elon accused Media Matters of creating a fake account that then curated