Burberry this week decided to become the latest company to declare war on femininity, women’s bodies, and push the radical transgender agenda. On Monday, they rolled out their “B:Mine” campaign featuring a transgender model with a double mastectomy affectionately embracing another woman.
Burberry is a British-based luxury fashion company with 418 locations around the world. It specializes in selling trench coats, leather accessories, and footwear.
One can safely assume Burberry customers do not want to hear pro-trans political messages. They are interested in the latest trends in fashion and want the company to focus on selling products.
None of this matters to Burberry, however. Their woke executives primarily care about receiving plaudits from legacy media outlets for their “bravery” and increasing their Environment, Social and Governance (ESG) score.
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In fact, Burberry has been on the woke ESG path for a while. Back in 2021, Burberry announced they would be a so-called “climate positive” company by 2040. As part of their endeavor, they pledged to reduce their carbon footprint by 46% by 2030.
Burberry’s embrace of the radical pro-trans agenda also rekindles memories of the Sports Illustrated Swimsuit Edition’s rejection of natural femininity and embrace of transgenderism.
The Gateway Pundit reported back in 2021 that the magazine, ostensibly targeted for straight males, made a biological male one of its three cover models. Here is what SI Swimsuit’s woke, low-IQ editor-in-chief said back then:
“If there’s one thing that our cover models have in common, it’s that they don’t have one thing in common. They look different, have different upbringings, have different passions and inspirations. But each is a reminder that beauty comes in many forms,” says Sports Illustrated Swimsuit editor-in-chief MJ Day.
Day translated: our caveman readers are too sexist to understand that a man dressing up as woman is just as beautiful as Kate Upton. But we hope they are dumb enough to keep buying our magazine.
Burberry certainly hopes they can get away with promoting transgenderism as well. Their executives probably know this “B:Mine” campaign will not grow the company but believe only conservatives on social media will revolt, thus limiting the damage to Burberry.
Hopefully, they are wrong. The good news is last year we saw several films, books, and TV shows bomb with audiences due to far-left, woke messaging.
There is no reason why Burberry should remain immune to the woke backlash either. There are plenty of companies for Americans to purchase their coats and shoes from, after all.